Could Facebook be about to take crypto-assets into the mainstream?
It has almost been one year since the extreme and rapid rise of the price and popularity of crypto-assets. During that time, we have seen a flurry of new crypto-assets as well as the start and growth of block chain and crypto-asset businesses.
As the interest in crypto-assets continues to rise, we have invited London based, international solicitors, Mackrell Turner Garrett, to share their thoughts about Facebook and GlobalCoin, and how this could be even more disruptive than the introduction of the credit card.
Facebook set to launch its own crypto-asset in 2020
Facebook has recently announced that it is to launch its own form of crypto-asset to around a dozen nations during the first few months of 2020.
Known simply as GlobalCoin, this new form of crypto-asset will be targeted at the social media platform’s existing audience of users to enable them to use digital currency to make affordable and secure payments – whether or not they hold an existing bank account.
Facebook is clearly very serious about this payment system, as they have already sought assistance from Bank of England Governor Mark Carney and advice on operational and regulatory issues from the US Treasury.
GlobalCoin could see crypto-assets ‘becoming an everyday affair’
Currently, crypto-assets are seen as fairly niche investment or payment platform and the sector tends to be occupied by fairly experienced investors and end users.
However, with the launch of GlobalCoin, Facebook could be about to open up the door to crypto-assets becoming an everyday affair for even the most novice user.
In doing so Facebook could transcend its position as just another social media company and one day compete with banks for customers, which the company hopes will reduce consumer costs.
Under plans for the project,Facebook aims to initially join forces with banks and brokers to change dollars and other international currencies into its digital coins.
It is also, apparently, in talks with some e-commerce sites to accept the currency as payment for a lower transaction fee than those offered by banks and other credit providers.
It has not yet been revealed whether the new platform will be public (like bitcoin) or run as a private service, however, I expect that the crypto-asset will be built on a private blockchain, just like J P Morgan’s.
A potential game-changer
This new crypto-asset is likely to be a potential game changer given Facebook’s 2.4 billion users. However, fears are growing that this new service could be used to mine consumer spending data, which could then be sold to advertisers using Facebook in order to target individual users.
Facebook is already facing pressure for its mining of data, especially in light of the scandals (privacy and data breaches), such as Cambridge Analytica, which have affected the brand during the last year.
The tech giant could also face challenges with blockchain and privacy and data rights when it comes to transactions. The fact that information stored on the blockchain is impossible to remove (without deleting the blockchain itself) raises important questions in light of GDPR which offers individuals the right to be forgotten.
It is not clear how are Facebook going to comply with a request of this nature if they cannot remove personal information stored on the blockchain that is linked to a person’s individual Facebook account.
If Facebook can pull this this off successfully it could be a massive win for the social media platform. But they will have to contend with the issues already identified, as well as matters relating to money laundering and illegal activity.
Unfortunately, with so little known at present about GlobalCoin, key questions still remain, such as:
- How easily will GlobalCoins be acquired?
- What and how can they be used?
- And will they be classed as e-money and/or a security
This final point will be very important for Facebook as it could decide whether the currency is underpinned by strict regulation.
While these questions may persist, what is clear, is that if Facebook can make this system work then it could be one of the most disruptive influences in finance since the growth of credit cards in the 1970s.
Get in touch
Thanks very much to Thomas Hulme at Mackrell Turner Garrett for sharing his thoughts with us.
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